WEBINAR CONTENT

You will learn everything you need to know about portrait photography. From the social side to setting up the lighting, managing your business, marketing strategies, exposure, composition, clothing, using the environment, home portraiture, shooting in a studio, how to build group shots, clever use of props, which lens to use, educating your client, and a lot more.

You will learn :

HOME PORTRAITS
It’s all about the pride of ownership of the family, belongings and their surroundings. This type of portraiture is more difficult and more challenging because every home will be different with its own unique beauty and problems to overcome.

ENVIRONMENTAL PORTRAITS
This is the most challenging of all types of portraiture, as you have to work with the added problems of the weather. Environmental portraiture is not just people outdoors; it is about people in their environment, not just pretty grounds. You need to learn how to select the area, clothing, posing, lighting, composition & exposure.

STUDIO PORTRAITS
The easiest of the 3 types of portraiture and by far the most popular and most lucrative, whether you are setting up a portable studio in someone’s home or you have a dedicated studio, the rules are the same.

LIGHTING
Are you confused whether to use a studio flash with a soft box or an Octa or an umbrella ? Not sure what lighting ratios are, how to meter for main (key), fill & background light, when and how to use snoots and barn doors, how to use reflectors and how to use other accessories to enhance your image.

POSING
“If you want to know how to pose people properly and naturally look at people in a bar or just relaxing, people usually pose themselves comfortably and at ease. A good portraitist just needs to tweak the odd limb into the right place.” That’s the philosophy Ray works to. Simple and easy to follow.
Use of hands in a portrait is something that needs to be practiced. Good hand posing adds to a great portrait, bad hands can destroy all your hard work.
In portraiture many photographers seem to lose it when they have more than two people to pose, yet when they are at a wedding there rarely seems to be a problem! Learn how to build your groups so your portrait does not look a mess.

PORTRAIT CONSULTATION
Educating the public in advance of the session is half the job. From the moment of contact with your prospective customer, whether that be on the phone or at a trade fair, you need to educate your client how to get the best out of the portrait session. If your client turn up on the session unprepared, then it’s your fault.

STYLES OF LIGHTING
Ray will teach you different types of lighting i.e classical (Rembrandt), high key, single light dramatic theatrical light, window light, 1930s butterfly and fashion.

NETWORKING
Ray is a master at building marketing avenues and relationship. He will share with you how he networks with local businesses like hair dressers, nurseries, tattoo artists, to name a few.

BUSINESS OF PORTRAITURE
No matter how good you are as a photographer, if you can’t promote & market your business, you have no business. Ray will discuss two main types of marketing, direct & scatter. Before going off and spending huge sums of money on advertising, just hear what Ray has to say and you will be a lot wiser before you waste your hard earned cash. You will also learn how to answer phones and have the right telephone etiquette, learn the power of having a database, selling your work, customer relations, promotions, the post session & pre-viewing handover, how to create a desire for your client to buy from you.

HOW TO SELL PORTRAITS
Ray has been selling portraits for over 37 years and will teach you how to give out ‘irresistible’ offers your clients cannot refuse. Most photographers cringe on the word of ‘discount’ & ‘free’. See how Ray uses these words very cleverly to upsell, downsell, cross sell all types of products to increase the bottom line.

PRICE
4 hours of top quality photography tutorial, includes all the recordings so you can watch it over and over again. You can still purchase and get the recordings even if you can’t attend any of the sessions.

only $37 for all 4 sessions x 60 mins each.

EARLY BIRD DISCOUNT:
Book now to save $30. Price after 29 Feb 2012 $67